“Every year in America, without mercy, we murder 10 billion land animals, and 18 billion marine animals. Not for health, survival, sustenance or self-defense. People eat meat, cheese, milk and eggs for 4 reasons: Habit; tradition; convenience; taste.” (Gary Yourofsky, 2010)

 

The video piece is intended to confront the viewers with the immensely cruel reality of the production of animal products that most people still consume.

 

To draw attention to the suffering and mistreatment of animals in the food production industry. It does this by showing graphic images of animals being brutally killed for meat, dairy, milk and eggs, as well as contrasting this with images of the cruelty-free production of vegetables and grains. The video essay also illustrates how a plant-based diet can provide a more sustainable and ethical alternative to the consumption of animal products.

 

Why do these images disturb us so deeply if we were naturally meant to kill other animals and consume their bodies?
 

Why do we feel so much love for our pets?

And then we pay someone to slit the throats of animals such as pigs, cows and chickens?

 

Is there such a thing as humane slaughter? Is there really a way to kill someone humanely?

 

The death of a being is eternal. The momentary pleasure you gain from consuming animal flesh or their secretions is short-lived. With most foods on this earth being vegan already and with vegan alternatives popping up left and right it’s never been easier to switch to a fully plant-based diet.

 

“A vegan diet is probably the single biggest way to reduce your impact on planet Earth, not just greenhouse gases, but global acidification, eutrophication, land use and water use."

“It is far bigger than cutting down on your flights or buying an electric car, which would only reduce greenhouse gas emissions”  (Joseph Poore, 2018)

 

This quote comes from a study published in the journal Science. It is one of the most comprehensive analyses to date, looking into the detrimental effects farming can have on the environment and included data on nearly 40,000 farms in 119 countries.

 

It’s rare these days to have a choice as simple yet so impactful like Veganism. A way to better your health, save the planet and reduce the suffering of humans and animals alike.

 

What is the reason you still pay for the torture and murder of innocent beings?

What is your excuse?